The image makes an attempt to represent the various strands of my work and practice:
Creative Ethnology
Ethnology is a form of interdisciplinary cultural-anthropological research and practice that seeks to understand the manifold, diverse and creative ways human experience manifests - how we, as humans, make life meaningful. It could be described as the study of how communities make sense of themselves to themselves in particular places. The central methodology is fieldwork, underpinned by an ethics of mutuality, care and reciprocity - bearing witness to the experience of others. The idea of a ‘creative ethnology’ implies a creative practice and places emphasis on active engagement and change-making informed by critical scholarship.
Often the focus of ethnological work is our relationship with the past and how we make sense of it in the present. Historically, ethnology has been closely associated with its sister discipline of folklore — the collection and study of traditional culture, local knowledge, cultural memory and creative expression, such as the work undertaken at the School of Scottish Studies Archives. In more recent years, particularly in a European context, ethnologists have been engaged in investigating and negotiating questions of cultural identities, belonging and sustainability.
There are many points of commonality too between a creative ethnology and the school of radical human ecology in a Scottish context; they draw upon many of the same critical and cultural wellsprings and share an emphasis on active engagment and change-making. Both value human relationships, emotional connections, recognise the diversity of human experience and understand the importance of our ecological connection to local place.
More than other humanities and social science fields, ethnology is rooted not just in a national and regional context, but, crucially, in the local milieu. The ethnologist’s motto is ‘Dig Where You Stand,’ a phrase adopted from from the Swedish Gräv Där Du Står (Lindqvist 1978) The idea has its origins in the adult education movement, encouraging public participation in research in local history, particularly worker’s history. As human ecologist Alasdair McIntosh has written, ‘If any of us dig deep enough where we stand, we will find ourselves connected to all other parts of the world’ (Soil and Soul, 2004).
Of course, each and every place has its own story to tell, with its beginning in the physical layers of landscape and later built up by the human layers of cultural memory and creativity. As creative ethnologists, our invitation is to explore that story, that sense of place: to dig into these layers, to notice connections from the past to the present and into the future, and to find the resources with which the story can be expressed creatively and collaboratively.
One of the main aims of cultural-ecological thinking is to bring forward the many and diverse forms of knowledge and culture that have been overshadowed by dominant cultures and narratives - of empire, of colonialism, the hegemony of globalisation. Fieldwork has always played a vital role in this decolonial practice, collecting and creating a cultural memory for the future.
Rather than drawing on the creativity of the sociological category of ‘the artist,’ there is a sense too in which we must become artists ourselves by ‘liberating the ethnological imagination’ (Kockel 2008). This appeals to an expanded anthropological notion of art: the power of the human to transform and be transformed in as part of a constant, creative process.
There is creative potential in finding synergy with other fields — whether music, writing, theatre or visual and other arts or sciences. For others still, ethnology in practice speaks to the need for an activist orientation, engaging in change-making work. Many ethnologists consciously engage in different forms of cultural and political work – for example, in radical community education, consciousness raising, advocacy and social change – working with alongside communities, transforming ideas into collective action.
With an emphasis on drawing global insights from consciously situated perspectives, a creative ethnology is an attempt to hold the global and the local, thinking and action in engaged praxis that looks towards the future.